Use this guide to build a Black Friday strategy that protects your margins, energy, and brand integrity.

I personally love writing these tasks down in a physical journal. It feels more tangible to me that way. But feel free to copy this template and use this space to type your answers 🩷

Phase 1: Mindset & Planning Foundation

This is the most critical phase! Getting the mindset and foundation right prevents stress and protects your profitability later.

• [ ] Define Your 'Why'

Write down three reasons why your customers choose you over big retailers. (e.g., quality, sustainability, founder story). This is your primary messaging for BFCM.

• [ ] Set an Internal Filter

Before launching any idea, ask your team:

"Does this make us look desperate, or does it reinforce our value?"

If the answer is desperate, scrap it.

• [ ] Map out your capacity limits

Action: Outline the operational maximums you are willing to handle to avoid burnout and shipping errors.

Specifics to Define:

• Maximum daily order volume you can comfortably ship.
• Customer service response window (e.g., will we respond within 1 hour or 1 business day?).
• Final shipping cut-off date to guarantee delivery before a key holiday (if applicable).